Lifestyle photography

Also known as lifestyle images, lifestyle shots, in-context photography. Category: Photography techniques

Lifestyle photography shows a product in use or in a realistic setting, such as furniture in a room or a bag carried by a person. It complements standardised packshots by giving context, scale and mood.

  • Packshot: A clean, standardised product photo, usually on a white background, often showing the packaging.
  • On-model photography: Photographing garments or accessories worn by a live model.
  • Hero image: The main product photo shown first on a product page or listing.

Where this term appears on photorobot.com

Mentioned on 9 pages of photorobot.com:

  1. Using a Macro Lens for Product Photography (Blog)
    On the other hand, standard camera lenses are more often for lifestyle product photography and shooting larger products that don’t require extreme close-ups.
  2. What is E-commerce Product Imaging? (Glossary)
    Editorial or lifestyle photography focuses on artistic expression.
  3. How to Create a Fashion Product Photography Style Guide (Tutorial)
    …catering to? Perhaps it’s a sportswear brand, in which case you want more active colors, lifestyle photography, or product videos showcasing movement.
  4. 3D Product Photography for eCommerce (Blog)
    Traditional product photography does allow for interesting approaches to showcasing products, like with lifestyle photography or nature photography.
  5. E-Commerce Content Creation and Content Marketing in 2021 (Blog)
    Lifestyle photography shows subjects in action (think of a photo of a chef in the kitchen to market a restaurant venture).
  6. eCommerce Photography - How to Optimize Production (Blog)
    Wide-angle lenses are more for landscape or lifestyle photography, such as product photos of a car on the road.
  7. Ghost Mannequin Effect for Apparel Photography (Blog)
    With apparel photography for social media, it’s more common to use lifestyle product photography with live models in public settings.
  8. Packshot Photography - What is it, and How to Produce It (Blog)
    Unlike lifestyle photography, which aims to create a story around the product, packshots inform on a different level.
  9. Product Photography of Sunglasses with PhotoRobot (Blog)
    Rather than lifestyle photography, nowadays it’s multi-angle still images and 360 product photography.

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